adidas – technical partner at Brașov Running Festival

Brasov Running Festival, the event dedicated to running that includes the only road running competition in Romania certified by the World Athletics Elite Label, announces that adidas, one of the most important sports equipment brands in the world, becomes, from 2023, the technical partner of the competition.

L'evento will take place in Brasov, Coresi district, from 9 to 10 September 2023, and will include races dedicated to amateurs, as well as two certified races dedicated to professional athletes TRUNSYLVANIA International 10K and European Road Mile.

Dit jaar, the technical partner of the Brasov Running Festival is adidas, which will provide the official jerseys of the runners from the 5K and 10K trials, as well as those of the competition staff members. Četky Aeroready tehnologija, od adidas to maintain comfort and support athletes' performance during intense physical movement. Also, 3 athletes supported by adidas are the first ambassadors of this edition: Joan Chelimo Melly, Nicolae Soare and Stella Rutto. Če proveč Brasov Running Festival na v v, je na a a s s.

“We are happy to have adidas, one of the most respected and innovative brands in the world, join us in the Brasov Running Festival project. It is an important step in the way of this competition becoming a landmark event for athletics in Romania and the world. We found in adidas a partner who believes in our vision, puts emphasis on performance and is eager to support our approach to promote running in Romania. A,. At this point, especially after recent results from the world's most important road running competitions, we believe adidas is the No. 1 brand in terms of footwear and apparel specific to this sport.”

, said Daniel Santa, director of Brașov Running Festival.

“Belief that has always been the foundation of everything we do at adidas is that through sport we have the power to change lives. Thus, our focus is to always provide athletes with the right equipment that incorporates innovative technologies so that they can take their performance to the next level. Whether it's setting a new world record, a new personal best or simply staying fit, adidas encourages performance in all its forms. It makes us a great joy and honor to be the technical partner of Brașov Running Festival this year and thus to support a competition developed around athletes, the purpose of which is not only performance, but also the education that is extremely necessary in Romania, in terms of the benefits of running and physical movement in general. Sharing this common goal as well as the same values, the partnership came naturally and we are confident it will be a valuable one.”

, said Codrina Cazacu, Newsroom & Sports Marketing Manager, adidas Romania.

This year's event is announced to be a spectacular one, bringing together established names of world athletics at START in the TRUNSylvania International 10K and European Road Mile races, specially created for professional athletes. Also expected are numerous amateur runners, children, young people and adults who have the chance to run in an organized setting according to the highest world standards.

“This year, Brasov Running Festival will be more than a sports competition, it will be a running festival where the stars are the elite and amateur races. L'esperienza va ser successivamente amplificado por la zona de divertissement, concertos, activités y muchas relacionados. We expect around 3,000 participants in the organized races and more than 30,000 spectators from all over the country, but also from abroad. We will prepare 3 cheering zones where spectators can cheer on the runners, but also enjoy live concerts of well-known bands. They will be complemented by dedicated areas, where participants can move in as many forms as possible, and with many other surprises.”

added Daniel Santa.

Entries have already started for amateur athletes who can choose between 5KM and 10KM distances, and children and juniors can opt for the 800m, 1200m and 3KM races. More information about the regulations and registration can be found on the official website of the competition: www.brasovrun.ro.

Professional athletes (licensed athletes) who wish to participate in elite races (Brașov TRUNSylvania International 10K, European Road Mile (one mile), BRF 3K juniors or BRF 5K) are asked to send a request to elite@brasovrun.ro.

Despre adidas

adidas is the global leader in the sportswear industry. Headquartered in Herzogenaurach, Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.

About Brașov Running Festival

Brașov Running Festival is an event dedicated to running, organized in Brașov, starting in 2021. It comprises an annual 10 km road running race, accredited by the World Athletics Elite Label, entitled “TruSylvania International 10K”. Beyond that, the competition contains a multitude of other races aimed at amateurs but also professionals.

Races are run on a loop with a length of 3,494 m, using the same finish line, but with starting points that vary depending on the length of the stage.

The 2022 edition of the race, held on September 25, was marked by a series of spectacular records. He has never run so fast in Romania. Kenyan runners Nicholas Kimeli and Sheila Chepkirui won the 10KM time trial, with times of 26:51 and 30:07. Kimeli's time established her as the fifth fastest 10KM runner of all time, and Chepkirui missed breaking the women's 10KM world record by just a few seconds.